Local SEO & Google Maps Optimisation

Enhance visibility for local searches around key related terms to your business or organisation.

Local SEO is the process of optimising your presence online, making your business more visible each time someone searches with local intent.

Local SEO, or Local Search Engine Optimisation, is a digital marketing strategy aimed at optimising a website and online presence to improve visibility in local search results, on search engines like Google, Bing and Yahoo.

The beauty of local SEO is its ability to increase your organisation’s online presence for searches that are specific to the geographic locations key to you. It’s especially important for businesses that serve a local customer base, or have physical ‘bricks-and-mortar’ locations.

Local SEO involves various strategies and techniques to help a business appear in the “Local Pack” or “Map Pack” of search engine results, which is the section that typically appears with a map and a list of nearby businesses when users search for local products, services, or businesses.

These strategies include local citation building (the delivery of consistency and optimisation of your local listings and directory presence), review and optimisation of your Google MyBusiness listing, as well as producing locally focussed content and optimisation of your website.

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