Google Ads Setup and Management

Name: GOAT
Rating: 5

Secure more relevant clicks and quality enquiries through Google Ads catering for searches highly relevant to your services within your target locations.

Make sure you’re not wasting money on clicks and ensure the best possible return on investment by work with Google Partners accredited GOAT

Google Ads, formerly known as Google AdWords, is a powerful online advertising platform offered by Google that allows businesses to promote their products or services through paid advertisements on Google’s search engine and display network.

We will undertake the required research and strategy to setup your Google Ads account, optimised for performance and cost efficiency, giving you an attractive return in investment.

Google Ads Setup

We’ll start with Search Term Research into how potential customers are searching in relation to your services, with associated search volumes. These terms are grouped into ‘Campaings and Ad Groups’ and matched up to relevant pages to target. Where gaps exist we will make recommendations for new pages. This would be focused on agreed regions you offer your services to.

Once we have completed the Search Term Research, we will setup of Google Ads campaigns for targeted terms, including writing of ad copy, keyword targeting, setup of audiences, budget setting and control, location targeting, tracking and attribution.

Google Ads Management

Tweaking and refining of ad groups, ad copy, keywords, audiences (e.g. in market and affinity), budget control, bid strategy, and incorporating learnings from campaigns as they progress. Optimisation of techniques, such as remarketing, display ads and replication on Bing etc. as appropriate. Includes custom reporting against set objectives and measurable metrics.

Get in touch with us today to start making Google Ads and Bing Ads work for you.

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With GOAT

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Rated Excellent

5.0 ★★★★★

Based on 35 reviews from

					We have loved working with GOAT over the last 18 months. We brought them onboard to lead our digital advertising and SEO, as well as building our brand new website. Each project they worked on was really well executed, with great communication during each step. Most importantly, their patience, proactiveness and support made them a pleasure to work with throughout.
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BNJC Brighton
					Friendly, supportive and thorough service with GOAT.
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Andi Baydur
					I run a tour company and we needed assistance with copywriting for a new website and implementing a Google Adwords PPC campaign. Ben and Ben at GOAT were fantastic in doing what we asked of them, and more and were only too happy to go the extra mile and respond to our many questions and advise on other problems not initially discussed when we first met.  I would wholeheartedly recommend anyone thinking of using their services to do so. 5 stars
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Chris Horsey
Director, The English Bus Tours
					The two Bens come from a bigger agency background with all the experience and knowledge, but without the overhead, waffle and high prices.  So... no nonsense expertise at very good value for money.
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Harry Cole
Managing Director, Loom & Last
					Working with both Ben's has been a great experience, what they have done is amazing, the increase in calls an emails through our website has been plane to see. I would highly recommend 'working with Goat'
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Tom Owen
Director, SEA Building Services
					GOAT PRODUCES RESULTS! It's as simple as that! Worked with them for over a year now and will continue to do so. We wanted more traffic to our site - they did it. Higher ranked in Google - achieved within weeks. Relevant and interesting content for our website and social media - it keeps coming! They are a joy to work with, really creative and most importantly have got more people to enquiry to foster than we have ever had before. Worth their weight in gold - and a little bit more!
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Darren Getgood
Time Out Fostering
					The company have helped us grow and develop our online presence here at Time Out Fostering, enabling better links with our foster families as well as connecting to new people.  The team are always helpful and highly skilled.
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Jeremy Cross
Director, Time Out Fostering
					We've thoroughly enjoyed working with Ben and Benedict at Goat over the past couple of years, and have seen some great results thanks to their digital marketing support across PPC, paid social, and technical SEO.  We really appreciated their straightforward communication and way of explaining technical concepts without overwhelming, as well as their advice and suggestions for how we could do things differently. Our marketing team have learned a lot from Goat, and our campaigns and website are in a much better shape!
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Amy Breakwell
Senior Marketing Manager, Graphite Digital